What Does a Social Media Manager Actually Do?

And Should You Outsource Yours in 2025?
Discover what a social media manager actually does and why outsourcing social media management services in 2025 could save your business time, money, and stress. Includes daily content scheduling and startup-friendly packages.
In 2025, managing your brand’s online presence isn’t just about making posts — it’s about strategy, engagement, and measurable results.
If you’re running a business, startup, or personal brand, you’ve likely wondered:
Should I outsource my social media management?
Let’s break it down: what a social media manager really does, and why outsourced social media management services could be the smartest move for your business.
What Does a Social Media Manager Do?
Today’s social media managers are digital marketing experts who wear many hats. Their main goal? Help businesses build visibility, engage with audiences, and drive real-world results through social platforms.
Here are the five core tasks they manage every day:
1. Daily Social Media Content Scheduling for Brands
From captions to images, videos to hashtags — social media managers plan and publish content across platforms like Facebook, Instagram, LinkedIn, and TikTok.
At Clerevia, we specialize in daily social media content scheduling for brands so your business stays active and relevant without you lifting a finger.
2. Content Creation and Visual Strategy
Beyond scheduling, content needs to look and sound right. Social media managers handle everything from graphic design and captions to trend integration and storytelling that aligns with your brand voice.
3. Audience Engagement & Community Management
This includes replying to DMs, responding to comments, and monitoring conversations to build relationships and maintain your brand reputation online.
4. Campaign Planning & Influencer Outreach
Whether you’re launching a new product or running a seasonal campaign, a good social media manager builds out a strategic content plan — and often manages influencer partnerships as well.
5. Analytics & Performance Tracking
What’s working? What’s not? Social media managers monitor metrics to fine-tune content strategies and ensure every post contributes to business goals.
Why Outsource Social Media Management in 2025?
Hiring in-house talent is great — but not always realistic, especially for startups and small businesses.
Outsourced social media management services give you access to a team of experts for a fraction of the cost of hiring full-time staff.
Benefits of Outsourcing:
- Affordable, scalable solutions.
- Access to a team of strategists, designers & writers.
- Consistent daily posting across all platforms.
- Ongoing data tracking and optimization.
- Zero training, onboarding, or overhead costs.
Clerevia’s Social Media Management Packages for Startups
We know every business is different — which is why our social media management packages for startups are flexible and results-driven.
What’s Included in Every Package:
- Branded graphics & content writing.
- Daily social media content scheduling for brands.
- Hashtag & keyword optimization.
- Performance tracking with monthly reports.
- Optional paid ads and influencer outreach.
We work with startups, coaches, local businesses, and ecommerce brands looking to grow without burning out.
Get Started with Clerevia
Looking for a done-for-you solution? Let us handle your social media while you focus on running your business.
Clerevia’s outsourced social media management services are built to help you grow — affordably, consistently, and stress-free.
Book a Free Discovery Call
Let’s find the right plan for your business.